• Deep understanding of advertising platforms viz. Google Ads Manager, Amazon Campaign Manager, Flipkart Campaign Manager, etc.
• Strong analytical skills
• Creative thinking & skills will be an added advantage
• Plan and execute digital marketing activities, including SEO/SEM/SMM, database marketing , Email Marketing, social media Marketing and display advertising campaigns
• Design, build and maintain social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Knowledge of Advertising Platforms: Google, Amazon, Taboola and Social Media platforms