Contributes to marketing strategy by leveraging social media to identify and acquire customers. Obtains market share by developing social media marketing plans and programs for each product and directing promotional support. Maintains online relations with customers by organizing and developing specific customer-relations programs. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources. Maintains research database by identifying and assembling marketing information. Provides marketing information by answering questions and requests. Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions. Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results. Maintains social media marketing staff by recruiting, selecting, orienting, and training employees. Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results. Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.