The objective of BTL marketing is to generate leads through on-ground activities.
We identify potential customer touch points like Residential Areas, Apartments, Residential Societies, Markets, Supermarkets, Departmental stores, etc. and conduct our activity within the 5-7 kms of BLC (Byju’s Learning Center).
In this setup, client representatives will interact with parents to generate leads by convincing them to visit our centre or book a home demo.
· Representing client in on-ground BTL promotional events in apartment buildings, RWA’s, door to door knocking, area mapping, supermarkets, departmental stores etc. within 5-7 Kms