Marketing Data Analysts work with large volumes of data. They need to crunch large Databases to gain actionable insights. Hence, collecting data from the company’s Databases or extracting it from external sources becomes one of the major roles of not just a Market Data Analyst, but any Data Analyst for that matter. They need to identify which data and metrics are relevant to the goals of the company. Collecting relevant and reliable data helps researching consumer behaviour and exploring various trends in the data to generate valuable insights