The objective of BTL marketing is to generate leads through on-ground activities.
We identify potential customer touch points, like for eg. Shopping Malls, supermarkets, gaming zones, toy stores, departmental stores, etc. and conduct our activity there.
In this setup, BYJU’S representatives will interact with parents to generate leads by convincing them to book a free home demo.
• Representing BYJU’S in on-ground BTL promotional events in malls, supermarkets, amusement parks, departmental stores, etc.
• Interacting with customers/ parents in such activities to generate leads by convincing them to book a free home demo
• Manage operations of the BTL activity to make sure it runs smoothly