Associate buyers purchase a large variety of products or services for their company and attempt to obtain the highest quality goods and services for the lowest price. They study sales records and inventory levels of current stock to evaluate what product is needed. Associate buyers, also known as purchasers, are also responsible for identifying foreign and domestic suppliers, and keeping up to date on changes affecting supply and demand. Purchasers consider a variety of factors when choosing merchandise and services, including price, quality, availability, reliability and degree of technical support.