Scope of Digital Marketing Career & Digital Marketing Jobs In India

What is digital marketing 

Digital marketing is a form of digital communication whereby companies promote their brands and advertise their products or services with the help of the internet. This mode of marketing often includes exploring more than one online marketing channels, such as social media marketing, multimedia marketing, Search Engine Optimisation (SEO), content marketing etc. 

Traditional marketing techniques such as radio and TV advertisement became a thing of the past with the increased use of the internet. Companies began to realise that while traditional marketing techniques can be considered the primary means, digital marketing or online marketing would allow them to reach a global audience and take their businesses to the next level. 

Scope of digital marketing

Digital marketing has proven to be cost-effective and result oriented. Therefore, with more and more companies leaning towards digital marketing every day, the job market within the digital marketing industry has increased exponentially. With more than one field to explore within the larger digital marketing umbrella, digital marketing offers a variety of career options and a lucrative growth trajectory to those interested in the field. 

This has become all the more true in light of the still prevalent Covid-19. Companies are predicted to invest more into digital marketing in order to compensate for the loss of revenue as a result of the pandemic. And with essentially the entire world moving online due to the pandemic, thereby releasing the efficiency and success of working exclusively online, there came a surge in the need for specialists in various fields of digital marketing. And as far as one can predict, this shift has already and will continue to become a permanent shift for many industry giants. It is predicted that by 2022, the Indian digital market will reach the $1 trillion mark

A career in digital marketing 

Digital marketing is not a very new industry. However, with the pandemic coming as an opportunity for many to grow their business online, careers in digital marketing continue to rise. With more channels of digital communication being added to the list, the need for qualified ‘digital marketers’ continues. When looking at a career in digital marketing, one can choose from a variety of job roles. Some of these include – 

  • Search Engine Optimisation (SEO) specialist 
  • Pay Per Click (PPC) professional 
  • Social Media executive 
  • Content marketing professional 
  • Virtual reality marketing associate 

Each of these roles are specific to the subfield to which they belong. However, the advantage of wanting to make a career in digital marketing is that it is not just about academic qualification or the number of degrees and so there is no specific educational background that is given preference. The kind of projects you have been involved in and your level of experience in the field, is just as important, if not more. 

Other advantages of a career in digital marketing include – 

  • Huge demand for skilled digital marketers. This high demand also makes out for a higher compensation and choice of employer. 
  • Diversity in roles. Since there is a plethora of fields to pick from, digital marketing gives you the option of selecting which role suits you best. 
  • Accelerated and upward growth. A career in digital marketing is ever evolving, and there is plenty of scope for quick upward mobility. 
  • Freelance and work from home jobs. Many digital marketing jobs offer the flexibility of working in a hybrid system, permanent work from home system and even freelance positions, giving you the freedom to control your own schedule. 

Digital marketing jobs 

A career in digital marketing, although a lucrative one, also demands hard work, commitment and at least certain basic skills to get you started. These skills include data analysis, content creation, communication skills, social media skills and basic designing capabilities. There are many courses, online and offline, that can prepare you for a successful career as a digital marketer. And once you’ve developed the necessary skills, start your search for the latest and most in demand digital marketing jobs across the country at Qjobs and begin your journey as a digital marketer! 

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